Social media is undoubtedly a critical facet of Digital marketing. But how do you know your efforts are being put in the right place? With the absence of a list of social media metrics you are tracking, how do you know your efforts are actually providing a valuable ROI? The truth is, if your business is devoid of a social media presence, then it has already fallen behind the competition.
Having a mere presence on social media won't help your cause unless you have a well-developed strategy. And, an important element of executing your strategy is analytics. When you track social media metrics, it helps you judge the performance of your marketing efforts in the social media world.
Most importantly, it enables you to adjust them as needed, for ensuring a successful campaign. So, it is always best if you go for professional digital marketing services in India or other countries for your social media marketing campaigns. This blog will give you a fair idea about the 4 most important social media metrics that you should consider to achieve better results.
Let's go through them below.
What are the vital social media metrics that you need to care about?
Tracking the following metrics will help you gauge the effectiveness of your social media efforts.
Engagement Rate
What is your average engagement rate? Well, it is the number of actions (comments, likes, shares) your post receives relative to the total number of followers you have. Engagement is important as it is used for measuring how a piece of content is performing on social media. Also, it helps you to track how actively involved your audience is with your shared content.
A low engagement rate clearly shows that there is a lack of connection between your followers and what you are posting. If you want brand awareness and loyalty through social media, then you must focus on presenting interesting, helpful and exciting posts.
Impressions and reach
Let's define these two elements at first. Impressions refer to the number of times the content is showcased on a screen. And reach is the number of people who have viewed your content since it went live. Although these two metrics sound pretty similar you can easily get confused. However, both of them show vital information about how actively involved your fans are and what kind of content they love the most.
Impressions measure a brand's ability to get its content in front of their targeted audience. And reach measures how far the brand's content spreads on social media. Both these metrics are equally important and thus, you need to get hold of efficient
digital marketing services in Kolkata or other cities to generate the best results from social media campaigns.
Account activity
By account activity, we mean the different activities followers and fans do on a brand's social page. These generally cover things such as website clicks, profile visits, follows, call, bookings, etc. So, when you look at your account activity, you can understand what actions your audience took after seeing your posts.
Like for instance, you have a Facebook account for your restaurant and you post a picture of a tasty meal with a CTA asking your audience to visit for a dinner. You see that from that post, 10 people visited your profile. So, you understand this is the kind of content your audience love to see and gets them to take action and visit your restaurant.
Good social media engagement depends on a lot on how appealing your content is. So, to develop and post compelling pieces of content, then the best SEO content writing services in India or other nations will come as a great help.
Shares
Shares reveal how many times users shared a post to their own timeline or other business pages. They are one of the most fabulous social media metrics to track since it allows you to learn more about your target audience and what kind of content they respond to. So, if your desired audience is willing to share content with their followers or friends, this signifies they stand behind your brand.
They are willing to act as brand advocates and this leads to brand loyalty. When content is spread across social media through shares, it creates brand awareness. This is one of the top reasons why a business uses social media marketing. These are the 4 social media metrics that every brand needs to consider.
At
Hih7 Webtech, you can expect to get the best results from these different critical aspects of social media marketing. We are one of the top professional Digital marketing service providers in the USA and other regions. Social media marketing is a specialized service and we offer a fine one towards helping our customers reach their business goals with ease.
