5 Activities that Can Ruin your Social Media Campaign
Every business hopes to achieve better results through effective marketing in the digital world. And to ensure their dreams are fulfilled, every step is taken in an utmost careful way. Yet somehow, most of them fail to achieve their marketing goals or the worst, their goodwill receives a serious blow! As we all know, social media is an integral part of marketing campaigns. When used effectively, it is perhaps the most useful way to engage with your audience, whether they be a small group of fans frequently availing your services or a vast-strong community across the world. The content you upload to your social media profiles has a tremendous impact on them. And this is why presenting the wrong content can have significant real consequences. You may end up seriously offending a chunk of your customer base, irk them enough to avail your offerings no more, and thus what this means is, loss in business opportunities and low turnover. Yes, this is how social media can affect your business! Thereby, everyone should market their brand very carefully and stay away from committing mistakes that can potentially ruin your social media campaign. We are renowned digital marketing companyand we help you in your social media marketing efforts. Read on-
1. Retorting back to negative comments
You have probably come across the saying “If you don't have something nice to say, don't say anything at all.” This is an age-old saying and serves to be extremely important while marketing your brand on social media. However, it is quite unfortunate that the internet has made it very easy to convey rude things to complete strangers, anonymously and without any repercussion. So, your branding efforts are inevitably going to receive some backlash in the form of negative comments. But what most end up doing is, retort heavily! Instead, take a step back and consider the fallout. We enjoy responding positively to positive messages and even though it's quite hard, treat negative reviews the same way. Rather, inform them politely they can reach out offline and have their voice heard in a more official way. This will make them feel listened to and will refrain from causing a scene in a public forum.
2. Posting blurry images and pixelated videos
Social Media, Instagram in particular, is a very visual medium. Your content is likely to have lots of photos and videos. So, it only makes sense to showcase it in the best light possible! Ensure that the photos and videos are bright, have a large resolution and not blurry, and well-lit too. If you are wondering how to handle your social media campaigns in the right way, you can leave the work to us. We are renowned digital marketing agency in India. You can hope to obtain the best results from us!
3. Excessive content
Too much of anything, even though good, can turn out to be a real problem. Are you a brand that has the reputation of producing plenty of content for your audience? If you are, then avoid submerging your audience in a flood of content. It is said that the quality of posts matter more than numbers when it comes to engaging with the target audience. If you are not sure where to start, it is always advised to start small, work up and pay close attention to analytics as you start to scale.
4. Not checking links
If you are presenting native links to your website, what you are really doing is curating other link content. So, make sure to check the links you are sending your communities to actually function. Apart from that, you must ensure they offer smooth UX experiences, are pieces of content that would truly be suitable for your brand, and coherent as well! Not checking links can be quite harmful. While on the other hand doing so can lead you to garner lots of goodwill down the road. You need to rely on the best team for ensuring all these are done effectively. We can be that for you. We are one of the popular brand identity design services agencies.
5. Content that doesn't suit your brand's voice
A lot of businesses often end up posting stuff, that is irrelevant to their nature or brand voice. 99% of the time, they try to actively take part in a conversation they have no business being in. So, before you hit "post", ask yourself whether you really belong in the discussion or not. If not, your efforts have the chance of going down like something that is distasteful and downright bizarre. Also, following trends blindly is a bad thing! Hashtags help people lend their voice or opinion on topics that resonate with them. So, when a brand participates, it should be for similar reasons. What you should ideally do is, leverage a trending event or topic that makes sense to your brand's voice. This is an effective way to potentially draw in new fans and further establish yourself in an otherwise crowded space. We will help you in making your social media marketing efforts a success. Hih7 Webtech is a reputed digital marketing agency and also operate in nations like Australia and the UK. You can contact us via our chatbot and get your queries answered.
So, your branding efforts are inevitably going to receive some backlash in the form of negative comments. But what most end up doing is, retort heavily! Instead, take a step back and consider the fallout. We enjoy responding positively to positive messages and even though it's quite hard, treat negative reviews the same way. Rather, inform them politely they can reach out offline and have their voice heard in a more official way. This will make them feel listened to and will refrain from causing a scene in a public forum.
We are renowned digital marketing agency in India. You can hope to obtain the best results from us!
If you are not sure where to start, it is always advised to start small, work up and pay close attention to analytics as you start to scale.
Not checking links can be quite harmful. While on the other hand doing so can lead you to garner lots of goodwill down the road. You need to rely on the best team for ensuring all these are done effectively. We can be that for you. We are one of the popular brand identity design services agencies.
Also, following trends blindly is a bad thing! Hashtags help people lend their voice or opinion on topics that resonate with them. So, when a brand participates, it should be for similar reasons. What you should ideally do is, leverage a trending event or topic that makes sense to your brand's voice. This is an effective way to potentially draw in new fans and further establish yourself in an otherwise crowded space. We will help you in making your social media marketing efforts a success. Hih7 Webtech is a reputed digital marketing agency and also operate in nations like Australia and the UK. You can contact us via our chatbot and get your queries answered.