Recently, we were in a survey asking the entrepreneurs about the recent factors that influence Google rankings a lot. There we discovered that many of the newbies are completely unaware of the latest factors that play a pivotal role in boosting the search engine rankings in 2019. They are basically putting more focus on
responsive website development rather than implementing the digital marketing services of 2019 that dominate the Google Search Engine Ranking.
Yeah, a responsive website is indeed a requirement for business growth. But simultaneously, you should be more specific with your digital marketing services. There is a long list of over 200 Google ranking factors that power the website in 2019. However, in this blog, we will concentrate on just a few of them.
1. Secured Sites: Best rankings lead to high traffic score. Right? And for the best rankings, it is important to have secured HTTPS sites. Gone are the days when HTTP sites were in use. Today, the foremost way to rank your website in the top 10 search results is by securing your site. About 40% of Google's page one organic search results feature an HTTPS site. According to the latest study, Google has encouraged webmasters to convert the non-secure sites to a secure one, by boosting the ranks of those sites that are HTTPS. However, it is also true that these websites are embracing other best practices, maybe the suggestion provided by Google itself.
Is your site secured? Remember, Google Chrome is on his way in labeling those unfeatured HTTP sites as “not secure”. So beware of it!
2. Voice Search Optimization: By 2020, it has been expected that around 50% of all searches will be done by voice. Voice-enabled searches for example, Google Home are now rising with pace and so has become one of the effective
digital marketing technique. They are aimed to find quick results for every search without even using a screen. Hence, it is important to undergo voice search optimization by concentrating on the keywords that people are apt to use in their conversations. Often the queries appear as a question. So it is crucial to make a rough chart of it.
For example,
What Questions – These customers are more interested in finding general information.
How Questions – These customers are likely to find out the more specific details about a product or service.
When Questions – These customers are more focused on different options.
Where Questions – These Customers are the potential one, ready to buy products from the store.
3. Webpage Content-Length and Quality: Webpage content is another most vital part of digital marketing services that are in focus in 2019. Google will never ask you to edit the length of your content. It doesn't need any specific length for getting your content indexed. However, it has been examined that the longer is your content, the highest is your Google rankings. Therefore, the average web content length to put your web page in the top 10 results of any search engine is minimum 2,000 words.
Wait a second. Are you planning to create such a huge content for your webpage? Not every web content should be of this length. It doesn't matter what length of content you use on your web page. What matters is you are taking care of your target audience by monitoring your bounce rates and tracking leads.
Besides the content length, what is more important is the quality of the content. Your content quality should in such a way that it is easy for the user to read and understand. By the term “quality content” it means many but the basic idea is that you must develop a content that Google can easily recognize and reward them accordingly.
However, you must avoid some common SEO mistakes like keyword stuffing, scraping content, thin content and so on.
4. Social and Local Signals: Some say, Social Media signals (such as reviews, likes, shares, pins, votes etc on Facebook, Twitter, LinkedIn) have no direct effect on search engine rankings. Yeah, to some extent it's correct. Social media channels or social media optimization is one of the primary digital marketing services that every digital marketer should opt for. Every social media platform is aimed to reach a wide audience and intend to transform them into potential customers.
Hence, if not directly, in this way it affects the
search engine optimization process in four pivotal ways.
Enhance online visibility and traffic to the web page.
Enhance brand authority and establish brand recognition
Wide reach and longer content lifespan
Improve local SEO.
All these in an integrated form influence the google ranking in 2019.
5. CTR or Click Through Rate in SERPs: CTR or Click Through Rate is quick access towards driving more traffic. What is that? Click Through Rate score implies how many people click through to your site relative to how many times your site reflects a particular keyword search.
No doubt, CTR is a wonderful concept in search engine marketing. CTR is
digital marketing defines the ratio of users who click on the specific link to the total number of users who view a page, email or advertisement. Hence it can be concluded it has a huge contribution to the success of an online advertising campaign for a particular website as well as productive email campaigns.
So, what are you waiting for? Hire our
digital marketing services in Kolkata and boost your business globally. The professionals of
Hih7 Webtech ensure to serve your website based on the latest Google's smart search algorithm that goes for both mobile and desktop devices. An SEO expert will definitely utilize the aforesaid factors in your site, thus flourishing your business across the globe.
