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You may have come across the term 'Backlink' several times in various articles or blogs. But do you have any idea about, what are backlinks? If you are a beginner and have recently started to learn SEO, then you may often find difficulty in understanding the word 'Backlinks'. The term 'Backlinks' is basically used for Search Engine Optimization(SEO). This is a part of digital marketing strategy, which is again nothing but a link building process to generate more traffic to your website directly.

What is the importance of link building process in SEO?

Link building process is a part of a comprehensive SEO strategy, in which other websites get linked back to your website. By linking other sites to your website, will help you to enhance the ranking of your site. In this blog, we will discuss the points that you need to follow for building a link to rank your site a level up.

1. Fresh Attractive Content:

Writing a relevant unique content is the best and simplest way to get more backlinks. The content has to be informative and to the point. A well-stuffed attractive content with target keywords will help you to drag more traffic to your website. It should have the gripping power of holding readers on your content. Unless and until the audience finds themselves engaged with your content, you will not be able to turn them into buyers. Thus a simple but amazing engaging content will have the potential to make the site more popular.

2. Effective Blogs:

Blogs are referred to the perfect nourishment for link building process. It is the most valuable resource on your website through which you can build your brand reputation and engage more traffic to your site. A fresh and high-quality content written with target keywords will actively promote your links. However, you have to check out the resource pages where your site can be well-suited to the target audience and include this to draw more visitors. A blog with informative content will possess multiple pages. These will serve as different links for different pages. Therefore the blogs are the medium to answer the questions of the users thus establishing an authority on your website, enticing more people to get linked to your content.

3. Domain Authority(DA):

DA is the score-card of a domain name that enables the website to rank at the top of the search engine results. Are you worried about how the Google's Algorithms work? Moz's Domain Authority will measure how your website is performing when pitted against other websites. The calculations are done depending on several factors- website's age, popularity, Backlinks, MozRank, MozTrust etc. There are several domain authority checkers available online to check your website's DA. You should be very careful enough while choosing the best DA checkers. More will be your DA more the website will be ranked high on Google.

4. Cornerstone Posts:

Cornerstone content pieces refer to the articles that reflect your business and your objective. You must write the content for specific keywords that you want to rank. It must have that capability to engage the readers to read 3 to 4 pages of your content when they first visit your website. Since these contents are highly informative, they are the best SEO strategy for high ranking and link building. If you want to feel proud of such contents it is better to hire professional creative writers.

5. Infographics:

Do you know that infographics acquire links? Along with relevant content, today quality infographics are highly noticed on the internet. A high-quality infographic intends to build quality backlinks and enhance ranking your website. It is a visual representation of data and is ranked at the topmost position of the link building process. Your infographics have to be eye-catching and should provide useful statistical data. It may happen that a visitor finds a lengthy article boring and exhausting. But an addition of engrossing infographics will intend the visitors to get more engaged with the content as it represents the complex data in a simple visual way. All the above-mentioned features are quite important to raise the chances of backlinks. The more you are concerned about these points, more backlinks will be generated. As a result, it will improve the organic ranking of your website, faster indexing your site and get more referral traffic, thus enhancing the business growth. Suggested Blog