Stories are a tradition that transcends cultures and involve every walk of life. They are vital in real life, and also, online. It was way back in 2013 when Snapchat had introduced a story feature and that paved the way for Instagram to have one of its own. It came out 3 years later. Some people refer to them fondly as IG Stories or simply, InstaStories.
There have been several Instagram trends in the past. But 1 trend that was in existence for a long period of time was "perfection". It meant the perfect feed, the perfect pose, and the perfect lighting, that maintained this perception of almost perfect people, and their glorious lives online. Every modern-day business should try to leverage the social media for engaging directly with their audience.
Instagram is the perfect platform to have such interactions. With social media, it is possible for people to connect with a business on a personal level, that can help to build brand loyalty. You can also use this social media platform for strengthening your brand identity as well. As a matter of fact, one of the most effective ways to do this is through Instagram stories. Being one of the specialized
digital marketing service providers, we know how useful Instagram Stories are for any business.
An insight into Instagram stories
Today, there are over 1 billion active Instagram accounts with an excess of 500 million users watching Instagram stories on a daily basis. The rise in the number of active daily users, as well as viewers of stories, outperform all other social media platforms. Such Stories are prominently located at the top of every user's feed. They actively rotate with every page refresh.
It's predicted that this year Instagrammers will post more stories than content in their feed. They are short-format video clips or pictures with overlaid emojis, gifs or texts. Stories are traditionally easier to consume than posts. Users simply need to tap left and right between their followed accounts and catch up on interesting or informative Stories.
How will using Instagram Stories be an advantage to you?
It might not seem like a benefit to posting content that will disappear after just a day, but you might actually be surprised at how effective this truly is. Let's look at the ways that your brand can benefit from the use of Instagram Stories.
Stay at the top of your user's minds
Firstly, your followers will know that your content is relevant due to the fact that Instagram Stories only stay active for 24 hours. Secondly, while your feed posts won't always appear at the top of your followers' feeds, your Instagram Stories will. This allows your brand to stay at the top of your followers' minds.
Instill the sense of FOMO
The knowledge that your posted content will disappear after 24 hours, will encourage your followers to check it out as soon as possible because of FOMO (the fear of missing out). This makes Instagram Stories a fabulous tool for engaging your audience. Any reputed
branding and design agency will always rely on such social media platforms to engage in branding activities.
Experimentation with marketing
You should remain careful with what you post on social media, as once it's posted it will remain forever on the internet. However, the nature of Instagram Stories allows brands to experiment considerably with what they upload. You need not worry about the content remaining on your site forever and therefore, you can be as experimental as possible or maybe adopt some innovative marketing techniques for your brand.
Stories offer a platform to have an edgy and unique approach towards making customers aware of your products or services.
Market offerings in real-time
If you are organizing an event or a sale, Stories can be a fantastic way to bring attention to them. During the sale, a brand can essentially advertise in real-time. So, this is one of the biggest benefits of using Instagram Stories for your brand. So, get in touch with us and we will not only offer you excellent social media marketing services but also the most efficient
SEO content writing services as well.
Conclusion
Storytelling is a human tradition and has found a place in Instagram Stories in modern times. You will find that there is a lot of flexibility when it comes to Instagram Story campaigns. If your brand has more than 10000 followers, you can include swipeable links that will enable you to generate traffic to your website.
The truth is that Instagram Stories are extremely beneficial in creating brand awareness, generating brand interest and also, converting new leads. If you are not sure of how to utilize the various features within Instagram Stories, then don't worry, just contact us with requirement.
