Do You Know How Lead Magnets Are Useful For Your Business?
It is nice to get traffic to your website. But it is useless unless those visitors convert into potential customers. There is one tactic that the top websites use to generate new leads: a lead magnet. If you have not come across the term then let us present you an interesting trivia. They have been an essential part of an advertiser's arsenal for a long time now.
In this era of Digital Marketing, lead magnets are very much alive. Rather, it is a great way to make your business money. Experts say lead magnets have the potential to increase your lead flow up to 400%. Sounds interesting, right? Well, you gotta use every trick up your sleeve to stay ahead of your competitors. And lead magnets serve to be a great weapon in your quest to achieving digital supremacy!
Like any other marketing strategy, lead magnets perform well only if they are based on data and research. In this blog, we will be looking at the topic of lead magnets in details and how you can harness their power to raise the level of your lead generation. So, first things first, let's know about lead magnets more.
An Insight into Lead Magnets
Getting leads to your site is the first step towards success. With GDPR and privacy laws, you require lead magnets, as well as, form fills to fill your database with qualified and opted-in leads. Lead magnets can be a kind of gated contact that requires visitors to enter their information into your database for accessing the content you are offering.
You can keep it as a simple template or maybe go with an in-depth how-to-guide. The key lies in making it exclusive and hyper-relevant content. Being one of the prominent Digital Marketing Services, we say instead of making it generic gated content, present it as a solution to a pain point of one of your user personas. Well, if you have generic content, it will not be that effective.
An important reminder here – just because a user fills your gated content, it does not convey they have opted into your database. An abundant of unsubscribes can lead your domain to be blacklisted and email marketing platforms will refrain from allowing you to send automated messages to your customers.
So, ensure you present an opt-in option. This will enable visitors to expressly state they wish to hear from you. Now, let's have a look at the kind of lead magnets that can benefit your business.
4 most useful types of lead magnets
Extended Content
This is a great option that most websites use to generate and convert leads. You can rely on the Best Content Writing Company in this respect. Let's understand this through an example. Suppose you have a blog post on the topic "5 Ways Social Media Marketing Can Benefit You". Many will be eager to go through it and know the ways you have mentioned.
You can include an extended content offering. It will serve to be your gated content. Taking the example into consideration, something like "5 Activities That Can Ruin Your Social Media Campaign" would be an interesting thing! This will offer extra insight into the free content you present.
Ebooks
This is a long-form piece of content and offers much greater detail about any subject, that a blog possibly can't. Although opinions vary, we think an ebook can prove to be a highly engaging piece of content that will keep readers hooked to their screen! Ebooks tend to be lengthier than blog posts by a good margin.
Like for instance, taking the above example into consideration, your ebook can have the title “Guide to be a successful social media marketer”.
Case Studies
Blog Posts that highlight past customer experiences can be an effective way while building trust. Case studies can offer an in-depth look into the story of a customer and how you helped meet their needs. This is an effective branding strategy and for the best results contact the best Branding and web design agency.
The case should include a lot of useful details and this will induce your visitors to offer valuable information in exchange.
Webinars
Webinars are live talks that you can provide special access to others. Blog posts can be used to touch on some subjects and lead to your webinar. It will then offer a live and in-depth discussion of that subject. Also, during a webinar, you can use the interactions your leads have for scoring them.
But keep one thing in mind, this technique needs more investment in time and money than the other two. But they will live up to the efforts spent! Sometimes, businesses offer special discounts or free trials as lead magnets. These are known to be pretty effective as well. Not sure how to strategies and implement lead magnets? Contact us today.
An important reminder here – just because a user fills your gated content, it does not convey they have opted into your database. An abundant of unsubscribes can lead your domain to be blacklisted and email marketing platforms will refrain from allowing you to send automated messages to your customers.
So, ensure you present an opt-in option. This will enable visitors to expressly state they wish to hear from you. Now, let's have a look at the kind of lead magnets that can benefit your business.
You can include an extended content offering. It will serve to be your gated content. Taking the example into consideration, something like "5 Activities That Can Ruin Your Social Media Campaign" would be an interesting thing! This will offer extra insight into the free content you present.
Like for instance, taking the above example into consideration, your ebook can have the title “Guide to be a successful social media marketer”.
The case should include a lot of useful details and this will induce your visitors to offer valuable information in exchange.
But keep one thing in mind, this technique needs more investment in time and money than the other two. But they will live up to the efforts spent! Sometimes, businesses offer special discounts or free trials as lead magnets. These are known to be pretty effective as well. Not sure how to strategies and implement lead magnets? Contact us today.