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You may have come across the term 'Backlink' several times in various articles or blogs. But do you have any idea about, what are backlinks? If you are a beginner and have recently started to learn SEO, then you may often find difficulty in understanding the word 'Backlinks'. The term 'Backlinks' is basically used for Search Engine Optimization(SEO). This is a part of digital marketing strategy, which is again nothing but a link building process to generate more traffic to your website directly. Before moving on to its advantages, you must know why people are liking WordPress platform.

What is WordPress?

WordPress is a free platform that can be downloaded to build highly tempting websites or successful blogs. It is an open-source tool based on PHP and MySQL that helps in building the content management system for your website. Excited to know its composition? The tool has a web template system along with a template processor. The front controller routes all the requests coming from a non-static URLs to a single PHP file by parsing the URL and detect the target page. Thus allowing the support for the readable permalinks.

What are its features?

1. Theme:

WordPress gives you the flexibility to switch over different themes as desire. The moment you installed WordPress, you are connected with the themes. These themes allow you to change the outlook of the WordPress site without changing its internal code or content. However, among these themes, some are free and some needs premium to avail.

2. Plugin:

Due to this plugin feature, it becomes easy to extend the features and functionality of a website or blog. Over 50,316 plugins are available on the WordPress platform and each possesses different functions and features. The features range from search engine optimization to client portals. This makes easy for you to display private information to the users who are logged in, develop content management systems, and display contents such as the addition of widgets and navigation bars. Isn't this enough to build an effective business platform? Now check the link to know how these WordPress plugins can help to build successful blogs.

3. Mobiles:

Now, whats that? WordPress gives the platform to navigate. Different navigating applications exist for WebOS, Android, iOS, Windows Phone and BlackBerry, which are designed by Automattic. Yes its Automattic, not 'Automatic'. It is a web development corporation founded in 2005 and has contributed almost to WordPress. Due to such applications, it becomes easy to add new blog posts, easy to comment, edit comments, and reply to them.

4. Blogging Features:

Besides the above-mentioned features, WordPress is also featured with integrated link management, a search engine, permalink structure, ability to categorize posts and provide an option to tag your posts. These are basically needed for blogging. Just because of its exclusive features and functionality, it is installed on the web server, to get the utmost benefits from website development. With the help of WordPress, as a marketer, you can make several changes in your fonts, logos, graphics and in other website designs according to your requirement.

How will you get benefited using WordPress platform for your website development?

It's obvious that no one will have an attachment to anything unless he gets benefited from it. This is the nature of human. And you can't disagree with us. So to use it, you must know what are the advantages of WordPress. Let us have a look.

1. Cost effective:

Being a marketer, you will always see where you get an effective result at a low cost. And believe us, this will give you what you want. The software is absolutely free, as we told before. So you don't have to pay anything for that. Along with this, its maintenance cost is also cheap. But yes, for the themes or any other extended features you might have to contribute some. Still, you can obtain your desired website in lesser time and at a low price rate.

2. Update:

You can update your site, whenever and wherever you need to update. The features help you to make changes on your site as long as you can access the internet. This allows you to stay connected with your audience and notify them of the latest updates.

3. SEO:

This makes your website SEO-friendly. Means, your website will have certain codes that result in better Google indexing. Moreover, this also helps you to customize any of your pages to rank high in your search engine. Consequently, this allows more traffic to reside on your site and thus making a business growth.

4. Responsive website:

Responsive website development is highly needed to hold back targeted customers. There was a time when this was just an option, but today it has become mandatory to get more profit in business.

5. Security:

This plays a vital role. As long as your customers feel that their credential details are secured on your website, they will not share any of their documents with you. Do you want that? Obviously not. Because this will reduce your brand trust. To avoid this, WordPress gives you the surety of security, that your website can't be hacked and is properly secured.

6. Convenient Syndication:

This is something very much important to gain inbound links to your site. The moment you post something on your site, say blog, it will automatically redirect to RSS feed. This makes it flexible to syndicate your content across directories and other websites. In spite of getting all these advantages, will you step backwards? We hope not. Get in touch with a professional website design and development company. They can assist you in a better way. They will use latest techniques for development of custom web solutions and thus help you to increase your company's brand value online. Related Blog... 5 Digital Marketing Strategies That Charge Your Business One Level Up