Do you know, your homepage plays a pivotal role in defining your business destiny? Some of you might say that a business's destiny completely depends on the efficiency and skills of the individuals involved in driving the business. Yeah, obviously we can't ignore their skillsets. But you can't even turn blind when it comes to the responsibility of the homepage design.
A website design, especially the homepage has a huge impact on business success. This is because users or visitors in most of the cases land on the homepage of the website. Therefore, if you are not bothered about the homepage design, there is a high tendency of losing your website visitors without having them converted. And you know, how a reduction in the conversion rates influences a business.
Here we have jotted down the points why exactly a homepage design matters the most. Let us learn them in details.
1. Branding of your Business: When anyone plans to set up a business online, he always wishes to brand the venture across the seven continents. Aren't you? Of course, you do and that is the reason why you are looking for a branding and design agency. An ideal
web design company is not the one who is efficient enough to create an attractive web page, but the one who has the potential to brand the business with his design and development. Creating an ideal homepage design allow you to brand your business and attain the height of success. It is easy to pen down the thoughts and design a picture that includes all your desires. But it is hard to be organized and make the design engaging. A good homepage allows you to strengthen your brand prior to anyone even makes any detailed query.
Hence, it is worth that you come up with a good homepage that portraits your brand image, brand mission, and brand objective. Choosing the right color from the color palette, designing the perfect logo, including the relevant content, all in a whole is responsible for a good homepage design.
2. High Potential Visitors: You must have heard the statement “ the first impression is the last impression.” To what extent do you believe the statement is correct? Well, when it comes to a homepage design for the website the statement matters a lot. Just take an example of a wrapped product. It is always the wrapper of the product that attracts the viewers to buy the product. Likewise, the most appealing will be the site the more will be the viewers. This will, in turn, excite them to think of signing a deal with you. You might be a product based company or a service provider, to enhance the rate of website traffic your homepage design will e highly responsible.
3. High Conversion Rate: What is a conversion rate? It is the technical term used to define the number of viewers converting into customers. Homepage design is quite responsible for increasing the conversion rates. How? In many cases, the homepage acts as the landing page. Often the visitors land on this page and thereafter decide whether to travel other interlinked pages or not. If your page doesn't have that potential to drive the visitors to other pages then we are sorry, you will be losing your position very soon. Therefore, when you are hiring a branding and web design agency for your work, it is essential that you include all the desired elements that are required to make your page astounding. Is your webpage losing that value? If yes, it is time to redesign your website and encourage the viewers to stick to your site.
4. High Google Ranks: Your homepage should be equipped with SEO-friendly features. As said earlier, the homepage is frequently used as a landing page. Hence, if your web page is not SEO-friendly, then it will be hard to rank your website on the first page of every search engine result. Thus when your homepage behaves like a land page and it is portrayed on the first top search engine results, it accomplishes your desire of creating a good online presence and synchronously, let more visitors visit your website.
However, not every homepage will serve the same purpose. There are some tricks and tips to create the most useful one. Let us have a look in brief.
1. Strong and Simple Headline.
2. Avoid complex content and elements.
3. Significant and clear CTAs.
4. Trendy Colors and Fonts.
5. Offers above the fold.
Do you want the best impressive and effective homepage design for your business website? If yes, why don't you hire our website design services?
Hih7 Webtech is considered the leading branding and design agency that ensures to provide the best comprehensive services at an affordable rate.
