In any strategy of digital marketing, getting organic traffic is crucial. You have to get better ranking on Google to increase the traffic. SEO writing guarantees that you are not overlooking the user experience.
A brief about SEO writing:
It is a typical way of content writing that helps the search engines to find the content’s concern and its quality. Google make use of spiders that crawl contents to check its purpose. In this way, Google can learn about the particular web page.
SEO writing helps in optimizing the content on the page. It supports the search engines to crawl the content easily and judge it. It decides the placement of the content in the SERP.
Importance of SEO content writing:
SEO content writing helps in ranking. In case, the content is not SEO optimized, it won’t come in the first or second page in a search.
Usually, people go through the content that comes on the first page. Over 28% of internet users searching for a particular topic prefer to enter the sites that get the top rankings. SEO writing is also considered as a marketing technique that helps a website to remain alive.
- SEO writing takes consideration of the Google algorithm, and to rank better, the writers pay attention to the typical aspects.
- Using the right keywords is one aspect of SEO writing. The writers have to know what people are searching and the terms they are using during the search.
- A SEO copywriter performs research on keywords, and make a list of words and phrases.
- Using related words supporting the keywords is important. Google checks the related words to ensure about the subject of the content. It is known as Latent Semantic Indexing.
- The crawlers evaluate if the content is written for only SEO or for both SEO and audience.
Getting into the rule book of SEO content writing:
SEO content writing should be for humans.
You have to know your targeted audience. SEO copywriting and backlinking is one part of the total SEO. Your content must be capable of attracting backlinks from other sites for improvement.
Writing long content is better.
The Google Panda 4.1 algorithm update rewards informative and long content. The best thing is to write 1000 words for each page. Plus, long content helps in providing information in the form of tables and lists.
Using variety of content types helps.
Different ways to provide information can be seen on a great web page. It involves various types of media for backing up and expanding the information. We can see videos, charts, images, tables, lists, etc. on an excellent web page.
Make each sentence distinctive.
Any search engine algorithm rewards high quality unique content. If the sentences are copied from another web page, it will get poor ranking and will be considered as a spam. You must use plagiarism checker to make your content unique and free of duplicates.
Include meta information.
Any content requires meta description and meta tags. Also, add a title tag not longer than 70 characters. Write meta description no longer than 160 characters.
Know the ways of finding keywords.
Be clear about how to research keywords and select the best ones for a particular content. It includes choosing long-tail keywords and assess the main keyword.
Related keywords are a must.
Google’s algorithm search for common words that support the keywords. The related keywords allow the search engines to know the content’s relation with the topic. Use latent semantic indexing to find companion words.
Recognize Google’s Algorithm.
You must know Google’s latest algorithms. Google always want to keep the search engine effective so that the best-quality pages get organic traffic and high rank. A SEO writer should know how to assess the amount of competition for words and phrases.
Always use subheadings.
Using subheadings makes your content better. Subheadings helps in breaking the text, and readers can easily read the needed information. In fact, it becomes simple to find the exact place where the required information is located. You must give importance to the goal that is set for your strategy.
Also, consider the search engines’ ranking factors.
Keep the user demand in mind while writing a content. Your SEO strategy should be mature. You can take the help of SEO Maturity Assessment to identify the area to focus. If you can provide a great reading and visiting experience to your audience, your content will automatically reach the highest position in the search engine ranking pages.
Use links as information citations.
It helps the readers to know the source of information. But, remember not to use information from any low-quality site. In case, you use a link of a spammy site, then the information written on your page will be automatically considered as spammy.
Search engines make information globally available. So, use good sites for linking. It will convey the search engines that your information comes from high quality websites and can be distributed universally.
Remember these 13 Golden Points.
#1 As a SEO content writer, you must have a thorough understanding of the ranking factors of
Google. Also, know about on-page SEO.
#2 Use straight-forward language to enable the human readers to connect to your content. Use
appropriate keywords in a natural flow throughout the content.
#3 Know the secret of writing content with a unique voice.
#4 Do not copy the writing style of any other writer. Make your own style.
#5 Know your audience and write for them.
#6 Be aware of the ongoing competition.
#7 Research well before writing.
#8 Use sources from high quality websites.
#9 Check for plagiarism, and if you find any duplicate content, change them with new words.
#10 Write in a convincing tone. Be creative.
#11 Know the basics of latent semantic indexing.
#12 Be aware and updated about the changes in Google’s algorithm.
#13 Keep on studying what famous SEO writers are suggesting.
SEO content writing is neither very difficult nor too simple. It is tricky but interesting. If you follow the rules mentioned in this piece of article, then your content will definitely rank higher and the maximum number of audiences can be reached.