If most of your users are leaving your website on the first page, then you won't get a chance to convert them into customers. So, if you are struggling to increase your website traffic, get more leads and also, gather more clients, then it is because you have a high bounce rate.
So, in simpler words, if visitors leave your landing page within a quick span of time, not giving you the opportunity to convert them, then it will lead to a high bounce rate. So, the question that arises at this instance, do you have a high bounce rate? If it's yes, then we will tell you some easy ways to reduce them.
This blog is directed towards helping you succeed in your website business. But first, let us explain what is bounce rate.
An insight into bounce rate
Bounce rate is defined as the percentage of users who land on a website but decide to leave without proceeding to a second page. So, if you have a higher bounce rate, then it signifies you were unable to convince your user to stay and use your call-to-action. Now, a user may normally take an exit from your site and wander off to another.
It will be defined as a normal user behavior right? It is, and so there is another thing like good bounce rate vs bad bounce rate. Let's determine what is meant by a good bounce rate. Well, the general rule is that if the percentage range from 50 – 80%, then it is termed as a healthy bounce rate. Anything below that will be categorized as a bad bounce rate.
And this is exactly what you should worry about!
Hih7 Webtech can help you to get rid of this problem and achieve good results from your website. We are a
professional website development firm and have gradually established ourselves as one of the leading IT service providers. We will tell you the ways to get free from such problems.
Some useful tips to reduce the bounce rate problem
Optimization of page load time
Most people have a common misconception that in case of bounce rate there must be an issue with the page's content. But the truth is that there may be a serious problem even before the visitor has begun reading the page. Of all the different problems a web page can have, slow loading time is undoubtedly the worst. Speaking from the audience viewpoint, it can be quite irritating.
Improved and readable content
A reason that your potential customers might take an exit from your website is a lack of readability. When your content is legible and readable, it marks the on-start of user experience. To be more specific, if you present large chunks of text, it will scare your readers away. So, make a conscious effort to avoid such acts.
You can always rely on the efficient
SEO content writing services in India like us, to do the work for you. We know what makes visitors stay glued to their screen and read your whole content. Try us out and you may end up making one of the best decisions of your life!
Better user experience
The term user experience includes every aspect of the end user's interaction with the business, its products, and services. It is the overall feeling of a visitor while they are interacting with the website. When does a user have a good experience? It is when they find the website easy to use as well as pleasing. This is what you need, along with the other tips, to get rid of a bad bounce rate!
Creation of a website that appears equally good on every platform and device is normally the first step in the direction. For this, you need a responsive website development service. We offer the best
Responsive Website Development in Kolkata.
Use high-quality images to capture user attention
Images are an effective tool available in your hands to capture your visitors' attention and make them stay on your website for a considerable period of time. This will help to decrease your bounce rate. You can buy professional photographs from different stock photography websites and use them on your site.
The longer your visitors stay, the better results you will get to witness!
