The vision for Hillbillie Hardware was to step completely away from the sterile, over-simplified aesthetic of modern corporate logos and return to the rich era of character-driven American commerce.


A multi-panel brand presentation sheet showcasing the logo design for Spa Bliss of Charlotte.

A vintage, heritage-inspired circular badge logo design for Robinson Ranch & Farmstead.

A high-contrast brand identity logo design for Pour Old Truck, sub-headlined with Barn Events | Boozy Barn.